All About Trust and Reputation in the Digital World

Tag: Digital Genome

The Rise of the Digital Advisor

The Rise of the Digital Advisor

As the digital exodus is now well underway, a growing number of digital services offer the possibility to benefit from the reviews, opinions, and insights of knowledgeable people.  Indeed, all types of review sites (general-purpose review sites such as Yelp, specialized review sites such RateMDs, individual-oriented review sites like Dunwello, etc.) are more and more attracting reliable, insightful reviewers.  Those reviewers form an ever-strengthening community of digital advisors.  Their individual and collective knowledge and intelligence give the consumer a valuable, instantly available, continuously updated source of advice that covers virtually all topics.

Moreover, an increasing number of paid services, like JustAnswer, offer the possibility to submit online questions to advisors selected through a stringent vetting process.

In addition, digital genome sequencing, that is the ability to analyze and interpret digital footprints left by our daily activities in the digital world, will be increasingly used to detect, on a topic-basis, competent, reliable advisors.  Specialized services, such as Trustiser, will use digital genome sequencing techniques to offer the consumer the opportunity to tap into the wealth of knowledge and wisdom of those trusted advisors.

As a result of this major shift, the consumer intelligence is improving dramatically.  In other words, consumers now have the possibility to make informed critical or lifestyle-driven decisions, solve efficiently problems or discover otherwise unseen opportunities, in relation to a wide range of themes such as healthcare, home life, outdoor life, travel, financial services, and education.

Rafik Hanibeche & Adel Amri (Trustiser Founders)

Digital Genome Sequencing – An Efficient Way to Manage Trust and Reputation

Digital Genome Sequencing

As we go about our everyday lives, working, trading, playing, training, etc., we leave behind digital traces that collectively form our digital genome.  Digital genome sequencing aims to analyze and interpret digital footprints left by our daily activities.  It uses big data tools and methods to extract crucial insights and decipher relevant patterns. 

Of particular interest is digital genome sequencing as a means to manage trust and reputation in an unprecedented way. Indeed, properly monitoring and analyzing the digital genome of an individual is an efficient approach to assess the trust and reputation that can be placed in him with regard to various themes, in the same way that physical genome sequencing determines the physical quirks, characteristics and traits of an individual.

Digital genome sequencing to manage trust and reputation is at the intersection of computer science, social sciences, and statistics.  It analyzes activities and relations in digital arenas such as social networks, digital marketplaces, and forums.  It takes into account academic degrees, career paths, professional records, and publications.  It uses geographic locations and interprets social and credit scores.  It tracks online individual and collaborative phony activities.

In this context, the biggest challenge will be dealing with individual privacy, but as the digital world is taking a bigger and bigger chunk of our lives, we will be more and more willing to trade some of our privacy for a substantial improvement in trust and reputation management among the participants in the increasingly critical digital life.    

Rafik Hanibeche & Adel Amri (Trustiser Founders)

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